That’s Not Cool
It’s every entrepreneur’s dream: You’re in the right place at the right time, and your product, service or brand takes off unexpectedly. You’re the coolest thing going. Then just as suddenly, you’re...
View ArticleBrand Awareness
Brand. The hip, catch-all word of the New Economy. It suggested all a company needed to succeed was awareness. Image, as they say, was everything. Pat Harpell saw it up close as the CEO of Harpell...
View ArticleWriting a Slogan
Finish the following phrase: “You’re in good hands with…” If you immediately recognized this motto as belonging to Allstate Insurance, then all the marketing muscle and millions of dollars the company...
View ArticleDevelop Your Own Cult Following
Long, flowing robes. Brainwashing. Mass suicides. Strange, but cults have gotten a bad rap over the years. Actually, it might be just the lifestyle choice you need to make. Think about it: Aren’t you...
View ArticleBranding Your Business
Q: I hear a lot about “branding,” but I’m not sure what it means. Do I have to be concerned about it as a small-business owner? A: Absolutely. Brand building is simply a new label for a collection of...
View ArticleMarketing E-Coaches
No, “marketing” and “sales” aren’t synonyms. However, when marketing is done right-that is, intelligently and thoroughly-it can really jump-start the selling process. Confusing the two is more than an...
View ArticleWeb Site
Hate public speaking? Cringe at the thought of creating a PowerPoint slide show? Then check out www.powerpointers.com: It houses acres of user-friendly resources on how to communicate effectively and...
View ArticleIdentity Crisis
Q: How do you go about changing the name of a business after you buy it? The food establishment we’re going to purchase is a bar now, but we’re going to serve a full menu. Does that involve more? A:...
View ArticleIt Figures
Need to know the size of the Internet population in Finland or the projected outlook for the online travel industry? How about the number of computer owners under the age of 18? Information and...
View ArticleStay on Customers’ Minds
Recently I was thinking about all the buying decisions our family has made during the past year. After 20 years of living and doing business in one location, we moved our company and our residence...
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